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Sovereignty, Pride, and Independence
Thursday, Jul 03, 2025
Dublin Times
Bank of Ireland Launches Bold Gen Z Bungee Campaign

Bank of Ireland Launches Bold Gen Z Bungee Campaign

Ad aims to connect with younger customers through daring imagery
The Bank of Ireland has unveiled a striking new marketing campaign targeting Generation Z, featuring a bungee jump as its central visual metaphor.

The campaign aims to convey the bank’s understanding of youthful risk-taking and adventure while reinforcing its promise to provide reliable financial guidance.
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